The Campaign for Body Confidence launches this autumn. Learn more here and sign up now to be a part of the movement for change.
In 2012, the widely publicised All Party Parliamentary Group on Body Image Report “Reflections on Body Image” revealed the gravity and extent of the problem:
In response to the report, the Campaign for Body Confidence has been developed by an influential group of charities, trade associations and businesses and is supported by the Government. Launching in the autumn and designed to become a national movement for change, it will bring together and promote all the work in this area, including related campaigns, focusing on three issues in particular:
Enabling children and parents to build body confidence through access to high quality information, resources and networks, prioritising the incorporation of an evidence-based, body confidence education programme into the national curriculum.
Promoting body confidence based on healthy living and general wellbeing, not just appearance and weight, prioritising the replacement of the language of “weight loss” with positive, healthy living messages.
Encouraging the media, business and advertisers to improve body confidence by accurately and positively reflecting the UK’s body diversity; prioritising their commitment to socially responsible best practice.
The Government’s 2013 Body Confidence Progress Report details progress to date.
Dove, as the founding partner of Campaign for Body Confidence , has been actively leading the body confidence debate and education ever since the Campaign for Real Beauty in 2004.
The Dove Self-esteem Project was founded in 2005 and aims to equip young people with the tools they need to embrace a diverse range of beauty options, raise their self-esteem and realise their full potential. This includes hosting a Dove Self Esteem website, designed to arm parents with tools to help their girls overcome beauty-related anxieties and reach their full potential, and working with a number of charity partners to deliver free body confidence workshops in and outside schools.
The Campaign for Body Confidence is dependent on the generous investment of our Partner and Supporters. If you would like to add your support to the campaign through sponsorship, grants or donations, please contact Christina Comber at YMCA England. We apologise that we’re unable to deal with other enquiries at this time.